The Chamber Board recognizes the importance of strategic planning through the provision of a sense of direction and measurable goals. They believe strategic planning is a tool that is useful for guiding day-to-day decisions and also for evaluating progress and changing approaches when moving forward The plan they have developed gives careful thought to the strategic objectives it outlines, and is backed up with realistic, thoroughly researched, quantifiable benchmarks for evaluating results.

The Board considered the current environment, where we are headed as an organization and opportunities for future improvement. They evaluated and adjusted both the Vision Statement and the Mission Statement.

 

Based on the goals outlined in the planning session which are:

• To work with the City of Parksville and the Regional District of Nanaimo to establish criteria which encourages expansion of the commercial and residential base to improve the return on investment in infrastructure.
• Through increased awareness of our advocacy, our acceptance of social responsibility and through the exploration of a variety of membership options we will increase community engagement.
• Raise awareness of the Parksville & District Chamber of Commerce by ensuring meetings and activities reflect the goals, mission and vision of the Parksville & District Chamber of Commerce.
• Increase revenue opportunities.

A set of measurable actions have been developed to provide a measuring stick for goal achievement.  See the full report here.