At the beginning of the video project we had a vision – we wanted the video to showcase our members and this beautiful region we call home. Our first thought was, the Chamber of Commerce has some valuable resources that we should be sharing with our members. Some of the ‘real estate’ includes a very popular Chamber website with a high return rate and useful business directory, the usual social media suspects such as Facebook with over a thousand followers, an in- house TV monitor in the Visitor Centre which sees 25 to 30,000 visitors annually, a direct communication with 430 Chamber members through our e-connect newsletter and of course our digital interactive kiosk….which really looks like a giant i-phone and contains valuable tourism and community related information for visitors and residents. We just had to package them up and figure out a way to deliver that value to our members. Watch HERE.
This past weekend lots of work took place and on Monday morning, the Chamber opened to a newly planted garden. The staff and students of the Coombs Famers Institute ‘Here We Grow’ school planted and prepared the beds for winter. Janet Thony tells us ‘the first of four courses offered to the public will start the first week of April. To get started we have planted fruit trees, vegetables and flowers to brighten up the garden. Cabbage, broccoli, spinach, chard, radish, lettuce, endive, turnip, carrots and kale round out the selection for vegetables that will do well over the winter months.’
The Chamber Board recognizes the importance of strategic planning through the provision of a sense of direction and measurable goals. They believe strategic planning is a tool that is useful for guiding day-to-day decisions and also for evaluating progress and changing approaches when moving forward The plan they have developed gives careful thought to the strategic objectives it outlines, and is backed up with realistic, thoroughly researched, quantifiable benchmarks for evaluating results.
The Board considered the current environment, where we are headed as an organization and opportunities for future improvement. They evaluated and adjusted both the Vision Statement and the Mission Statement.